Do you wonder how some brands stay in your head like glue? The little things can often make the biggest difference. The little promotional products that are available in Canada have the potential to make a significant impact on brand awareness and customer loyalty.
Imagine being at a street fair bustling with activity in Toronto. Friendly vendor hands you stylish tote bags emblazoned their logo. You can carry around your shopping and instantly, you’re promoting their company. The power of promotional items is that they transform everyday objects into mobile billboards.
Canada’s promotional product landscape is as varied as its geography. Don’t limit yourself to keychains or notepads. Consider branded, reusable drinking straws and chic phone holders. The eco-conscious consumer is attracted to these products because they are practical.
Choosing the correct product does not require rocket-science, but some careful consideration is required. Start by identifying your target audience. Would they be busy professionals who would love a sleek, stylish notebook? Outdoor enthusiasts might love a custom-branded water bottle. By knowing your audience, you can select items they are likely to use.
Also, quality is important. You might want to go with cheaper alternatives, but your promotional product should reflect your brand. You won’t impress people if you give away cheap pens that quickly run out ink.
Lululemon Athletica often offers yoga mats of high quality as part their promotion. The brand’s mats are not ordinary ones. They are stylish, durable, and made to last.
You can either make or ruin your campaign by the timing. What about giving away beach towel in January? You should avoid this unless the target market is vacationers going to a warmer climate. You can make your promotional materials more memorable by aligning them with the seasons or special events.
Let’s also not forget the presentation. The presentation of a gift is important. It can enhance even the most basic item. You want to make a good first impression.
Budget restraints? There’s no problem. Plenty of affordable options exist that are still effective. Bulk purchases or collaborations with vendors who provide volume discounts are both options to consider.
It is possible to use guerrilla tactics without spending a fortune. Montreal-based business handed out custom-branded bike seats during an event that involved the entire city. This brilliant strategy helped them get in front of thousands cyclists for little cost.
Today’s personalization market is another big game-changer. The addition of initials or names to products can make them seem more personalized and special. (Almost used the word again!) Personalized items will also be more likely to not get forgotten.
Are you looking for these fantastic freebies to give away? Canada offers a variety of vendors who can bring your creative ideas to fruition, from large businesses like Staples Promotional Products down to smaller local companies specializing on niche markets.
Tim Hortons ‘Roll Up The Rim’ Campaign? The cups didn’t serve as coffee holders, but were part of the engaging experience which kept people coming back to Tim Hortons – and talking about it.
It’s important to continue the engagement after you have given away your goodies. You can continue the conversation by sending a thank-you message or posting on social media.
It’s clear that promotional products are more than just trinkets. These powerful marketing tools can help you build strong relationships, and increase brand loyalty in Canada.